Prior to now yr we skilled important transformation, pushed by AI, impacting the world and the tech business in dynamic methods. In almost each dialog I’ve with companions, we focus on how AI is delivering quicker time to worth for patrons throughout almost each business and opening new prospects and large financial potential. In truth, IDC initiatives that generative AI will add almost $10 trillion to world GDP over the subsequent decade.1
As we glance towards Microsoft’s fiftieth yr, we stay dedicated to empowering each particular person and each group on the planet to realize extra. We’re proud to guide AI transformation and ship a reliable AI platform for patrons and companions to reinforce their companies, enhance productiveness, and drive enterprise success. Microsoft Copilot, the Copilot stack, and Copilot+ PCs are pioneering the best way in alignment with our dedication to safety. Collectively, these instruments present probably the most subtle platform for leveraging information and creating AI options that ship safe, transformative experiences that have been beforehand past our creativeness.
To assist companions higher perceive the worth AI can unlock, Microsoft commissioned a world examine by way of IDC, titled “Microsoft Companions: Driving Financial Worth and AI Maturity.” The objective is to offer clear insights into how AI drives financial impression for our companions. For this examine, IDC surveyed over 600 companions all over the world. The examine focuses on the financial worth companions notice by way of their collaboration with Microsoft and our know-how—significantly with AI. Key findings from the examine present:
- Associate multiplier: For each $1 of Microsoft income, companions who present companies generate $8.45 and companions who develop software program generate $10.93.
- AI development: AI is a big development alternative, with GenAI forecasted to develop 86% (2022–2027)—13 instances the general IT market development.
- Providers companions’ worth: Companions engaged with Microsoft generate a excessive common ratio of income from their very own companies, and AI is additional elevating this. Based mostly on IDC’s Microsoft Associate Financial Worth Survey, 62% of complete accomplice income comes from companies.
- Software program companions’ worth: Software program improvement companions are tapping into buyer demand for AI by integrating Microsoft AI capabilities into their very own software program and creating new AI purposes.
- Microsoft advantages as a boon to accomplice companies: The Microsoft AI Cloud Associate Program advantages span a broad set of valued attributes for companions, with an emphasis on elevating accomplice engagement with AI.
n = 638; Supply: IDC Microsoft Associate Financial Worth Survey, IDC PEVI Mannequin, Could 2024.
Microsoft accomplice income multiplier
IDC stories that companions centered on offering companies and software program have the next multiplier, and AI is contributing to that pattern. The examine additionally illustrates that Microsoft companions are bullish on AI, with the bulk stating that AI will enhance their Microsoft-related income and revenue.
n = 638; Supply: IDC Microsoft Associate Financial Worth Survey, Could 2024.
Bain & Firm is a world administration consulting agency that helps companies drive transformative change, specializing in technique, operations, and know-how. With a repute for delivering actionable insights and sustainable outcomes, Bain collaborates with organizations throughout varied industries to co-create options that deal with clients’ largest issues and establish sources of worth from information and AI. These transformations create alternative and drive buyer engagement and companies in several levels of the AI journey.
“We wished to accomplice with a pacesetter and noticed fairly clearly that it was a precedence for us to construct a deep and robust relationship with Microsoft. Particularly with the AI wave, Microsoft is a key accomplice that lots of our shoppers wish to work with in remodeling their companies.”
—Roy Singh, Associate, Bain & Firm
Associate income development and profitability within the age of AI
Convergent Computing (CCO) is a consulting enterprise primarily based in California with 100 staff, specializing in Knowledge & AI (Azure), Fashionable Work, and Safety. CCO has 160 clients who’re actively engaged in AI, and so they view AI as an accelerator.
“AI is just not solely contributing to the highest line, but it surely’s additionally elevated the funnel of what we have been doing for the final 10 years as a result of I’ve extra migration and safety jobs as a result of AI drove them.”
—Rand Morimoto, President, Convergent Computing
AI results in development now and sooner or later
Organizations throughout a wide range of industries are evolving into tech corporations, recognizing the enterprise worth that generative AI brings. A wave of innovation has accelerated AI adoption, remodeling and enhancing how we work and stay. Prospects and companions worldwide are leaning on Microsoft’s management in information, cloud, safety, and AI innovation. The impression of AI on development is obvious from the expertise Microsoft companions report within the new IDC examine.
Wherever you’re in your cloud and AI transformation journey, Microsoft may help you speed up. Microsoft is dedicated to the success of our companions.
Discover the entire examine to establish probably the most impactful actions your corporation can take within the coming yr.
Further assets:
Supply: IDC, sponsored by Microsoft, “Microsoft Companions: Driving Financial Worth and AI Maturity,” IDC #US52483124, September 2024.
1 IDC Infographic, sponsored by Microsoft, “The Enterprise Alternative of AI,” IDC #US51315823, November 2023.
