Hyundai Motor Firm unveiled a marketing campaign video (Hyperlink) showcasing its journey to boost the lives of Pakistani drivers by means of using a brand new pioneering expertise, the world’s first Nano Cooling Movie.
The ‘Made Cooler by Hyundai’ marketing campaign supplied Nano Cooling Movie to drivers in Lahore, Pakistan, who grapple with excessive warmth exceeding 50°C and air air pollution. The Nano Cooling Movie creates a radiative cooling impact, reflecting photo voltaic warmth externally whereas nonetheless permitting infrared rays contained in the car to flee. Nano Cooling Movie is very transmissive but can scale back in-car temperatures by over 10°C throughout scorching summer time circumstances.
The video, titled ‘Shade with out Shadow’, conveys Hyundai Motor’s dedication to fixing world points with superior expertise. It begins with a ride-share driver taking his daughter to highschool, highlighting Lahore’s environmental challenges. A Hyundai Motor researcher then installs Nano Cooling Movie on the automotive, explaining its technical options. The video concludes with the daddy experiencing the effectiveness of the movie.
Hyundai Motor hopes the marketing campaign will elevate world consciousness of the local weather disaster impacting native communities and underscore the corporate’s duty to contribute to societal growth by means of superior expertise. Hyundai Motor additionally plans to investigate marketing campaign information to tell future mass manufacturing functions and burdened that Nano Cooling Movie can be utilized worldwide, notably at the side of current tinting movies.
