Prime Video is enhancing its consumer expertise with new options aimed toward making navigation and content material discovery simpler and extra intuitive. These enhancements are rolling out globally beginning right this moment and will likely be obtainable to all prospects over the approaching weeks, Prime Video mentioned on Tuesday.
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Revamped Navigation Bar
The brand new navigation bar options devoted sections for “House,” “Films,” “TV Exhibits,” “Reside TV,” and lively add-on subscriptions. A brand new “Prime” part highlights content material obtainable at no further price to Prime members. The hero rotator prominently showcases content material obtainable for subscription, rental, or promotional offers, permitting direct entry to look at, lease, or subscribe, the OTT platform defined.
Add-On Subscription Administration
Customers can now simply discover, join, and handle add-on subscriptions straight from the navigation bar. Prime Video mentioned that in India, over 20 add-on subscriptions can be found, with personalised suggestions and subscription offers all displayed in a single place.
Improved Suggestions
Enhanced personalised suggestions powered by generative AI utilizing Amazon Bedrock make it simpler for customers to seek out related content material. Clear indicators distinguish between content material included with Prime membership and content material requiring further cost. Simplified synopses for TV exhibits and films, generated by Giant Language Fashions (LLMs), present fast insights into titles.
Enhanced Streaming Expertise
New animations, clean transitions, and zoom results create a extra pleasant searching expertise. On front room units, video content material performs on the hero rotator, creating an immersive expertise. The “Reside TV” part options auto-playing really useful 24/7 stations.
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Optimised Throughout Units
The up to date consumer expertise is optimised for all machine sorts, together with older fashions, making certain that everybody can benefit from the enhancements, the corporate mentioned.
“We’re all the time listening to prospects and reviewing suggestions, and it is clear that many are in the hunt for a extra intuitive streaming expertise,” mentioned Kam Keshmiri, Vice President of Design at Prime Video.
“With the enhancements we’ve made to the consumer expertise, prospects will likely be offered with an easy-to-navigate leisure vacation spot the place they will uncover new titles and luxuriate in favourites, in addition to join or change add-on subscriptions with just some clicks. Better of all, they will do that whereas utilizing a single login.”
Prime Video says these updates are simply the beginning of bettering the consumer expertise so prospects can seamlessly navigate and uncover content material they will love.
