Isobel Lawrance
fifth Aug 2024
Studying Time: 2 minutes
‘Ask for Ellen’ – return of free crumpets this Summer season
The college holidays will be daunting for fogeys. It’s a time of nice enjoyable, high quality time with the children and wonderful reminiscences. However all of this may really feel overshadowed by the price of dwelling persevering with to chew.
Being away from faculty means free faculty meals are placed on pause and prices can stack up for fogeys. Meals, vitality and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place individuals might get a free meal of a jacket potato and beans. Since then, Warburtons have once more partnered with the grocery store large to launch one other ‘Ask for Ellen’, to provide assist to households all through the college break.
Ask for Ellen
Merely ‘Ask for Ellen’ at any Morrisons café and you’ll obtain a portion of two customary crumpets, with butter and jam at no cost. No questions requested, simply scrumptious meals for you and the children. The initiative is known as after founder Ellen Warburton, who established the model in 1876.
Ask for Ellen runs from Aug 5 to Aug 25 and will likely be out there to everybody, all day, every single day. T&Cs apply. Morrisons will even proceed to destroy its Youngsters Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup important value £4.49 or extra.
The Warburtons Basis
Analysis by The Warburtons Basis discovered {that a} staggering 64% of oldsters are anxious concerning the elevated prices of their youngster being at residence for the summer time. The survey of 1,000 dad and mom of school-aged youngsters additionally discovered that folks assume the college holidays will value them nearly £200 additional over the six weeks, as a result of childcare and household actions. Seventy-one per cent of respondents stated they’re getting ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain youngsters consumed the go.
The analysis additionally revealed the added monetary strain going through households as faculties break up for the summer time. When questioned concerning the typical six-week break, 58% of oldsters prompt they should cope with further childcare prices as they juggle work and their youngsters.
Chris Sturdy, Morrisons Café Senior Shopping for Supervisor, stated: “We’re thrilled to collaborate with Warburtons to carry this improbable marketing campaign to life as soon as once more. Whether or not you’re a conventional butter fan or want some chocolate unfold in your crumpets, we’re excited to introduce 5 further tasty toppings this summer time so everybody can get pleasure from their favorite.”
Jonathan Warburton, Chairman of Warburtons, commented: “As a family-run enterprise, we now have all the time fostered a powerful sense of group. That’s why we’re so proud to carry again ‘Ask for Ellen’ for a fourth time. Since launching final yr, we may have served nearly half one million parts of crumpets, together with the 100,000 parts this summer time vacation.”
