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Bharti Airtel’s CEO Explains How they’re Preventing Spam and Fraud


bharti airtel ceo explains how they are

Bharti Airtel not too long ago introduced that it’s implementing its AI (synthetic intelligence) powered resolution on its cellular networks to scale back spam and fraud communications. Airtel’s CEO and MD, Gopal Vittal, wrote a letter to the purchasers of the telco explaining what the answer is and the way it works. In his letter, Vittal mentioned that almost the entire cyber frauds start with a easy cellphone name or SMS. Thus, Airtel has taken step one to counter this and safeguard its prospects.

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What has Airtel Carried out Right here?

Vittal defined that they’ve been engaged on their community intelligence resolution for the final six months. Over this era, Airtel was analysing the decision patterns to precisely establish spammers on the networks. The listing of spam numbers will solely develop with time as extra numbers are recognized as malicious.

As soon as Airtel’s options establish a quantity as spam, then it’s going to mechanically obtain a “suspected spam” alert when a person receives a name from that quantity.

“Our new resolution makes us India’s 1st Spam Preventing Community and we hope you’ll really feel extra assured and safe each time you obtain that spam name or message,” mentioned Vittal. It’s price noting that following Airtel’s announcement, BSNL mentioned that additionally it is engaged on an identical resolution to scale back spam.

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The most effective factor about this resolution is that the shopper would not have to do something additional. The person would not should pay something or obtain every other app. Additionally observe that this resolution will solely work for VoLTE enabled smartphones.

“Our purpose is to make these alerts a pure a part of your cellular expertise, so that every time you obtain a name or SMS, you stay vigilant for the “Suspected Spam” indicator,” concluded Vittal.



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