FWA is a aggressive risk to cable TV like Xfinity, Spectrum, Altice
Earlier this week, I attended the SCTE TechExpo 24 convention held in Atlanta. Whereas this occasion was all cable TV, I do know the cable tv business is dealing with a perplexing and new wi-fi problem. How does it compete with the brand new wi-fi broadband service risk newly created by FWA know-how and beginning to be supplied by wi-fi carriers?
On the expo, I discovered two new corporations with options. I’ll get to them later on this column.
In response to FWA and wi-fi service competitors, Comcast Xfinity not too long ago began to speak a couple of potential resolution to the wi-fi broadband risk. After getting a briefing from Comcast, at this level the client needed to bounce via too many hoops simply to get it.
FWA wi-fi broadband is new aggressive risk to cable TV
FWA is an actual and fast problem to cable TV and requires a right away resolution. Now we wait and see what their reply to this problem is.
You see, cable TV reached its peak across the yr 2000. Ever since, it has been shedding market share for conventional companies. In actual fact, right now the principle service supplied by the cable TV business is just not cable TV in any respect. Right this moment the principle service is high-speed broadband.
Subsequent, FWA is a brand new know-how and abruptly wi-fi carriers like Verizon, T-Cell and AT&T are starting to supply wi-fi broadband.
That is each a progress alternative for wi-fi carriers and an pressing, aggressive problem to cable TV.
5GoC wi-fi broadband utilizing DOCSIS cable tv know-how
The a long time outdated broadband sector is now coming into a brand new stage. Wi-fi broadband. The following growth-wave. On the TechExpo 24 occasion, I discovered and spoke with senior executives of two corporations with know-how breakthroughs on this new house.
Out of the blue, issues are altering shortly. The cable TV business wants a wi-fi broadband resolution to compete in opposition to the brand new FWA risk from the wi-fi opponents. These are Cable TV corporations like Comcast Xfinity, Constitution Spectrum, Optima, Cox and phone corporations like AT&T, Verizon and CenturyLink. That is what right now’s broadband leaders like cable TV and phone corporations are involved about and targeted on right now. They should discover a new resolution to this risk, and quick.
Air Wi-fi and Air5 use DOCSIS to assist cable TV with wi-fi broadband
Air Wi-fi and Air5 are the 2, new corporations with breakthrough wi-fi broadband concepts. They work with cable TV know-how known as DOCSIS service to assist cable tv corporations battle FWA from the wi-fi carriers and provide wi-fi broadband themselves.
Air Wi-fi President Naveen Kadiyala mentioned the place they’re right now and what their plans are transferring ahead.
Air5 CEO Jeff Brown defined to me how this new and disruptive 5G standards-based know-how can assist the cable TV business. He says they mix DOCSIS and 5G wi-fi. He says the outcome would create a extra environment friendly and higher performing wi-fi broadband service.
Are Air Wi-fi and Air5 wi-fi broadband resolution for cable TV?
If these work as designed and as defined to me, each Air Wi-fi and Air5 know-how may change into an actual resolution for the cable tv business broadband enterprise. These are two totally different corporations, and so they provide totally different companies, however they purpose to unravel the fast drawback cable TV faces right now with broadband competitors.
These corporations must concentrate on two areas on the subject of advertising and marketing, promoting and public relations.
- One, they should market their very own corporations. To create consciousness in a loud business. To be seen and heard and located by potential prospects, that are corporations who provide wire line broadband.
- Two, they should create a reputation, recognition and understanding of this new section and create consciousness within the market for it as properly.
Conventional cable TV is at an inflection level on its progress wave
Plus, since this can be a sudden, pressing want for the cable TV business, there could also be others coming into this house as properly. Issues are transferring shortly. FWA and 5G wi-fi broadband from wi-fi networks like AT&T, T-Cell and Verizon is a brand-new aggressive risk to the cable TV business. FWA offers wi-fi carriers the flexibility to be a competitor within the wi-fi broadband house. So, cable TV should discover their very own resolution to this risk as properly.
The race is on. When there’s a want, abruptly others bounce in with new and artistic options and concepts. That is the quickly altering market we stay in right now. New applied sciences quicky enter and create new market segments. So, let’s preserve our eyes open as a result of broadband is beginning its subsequent change-wave and growth-wave.
